FOR IMMEDIATE RELEASE                                            Media Contact:       Brett Mock

Date:  February 26, 2007                                                    Phone:                      919-816-3565




AKC Companion Animal Recovery Introduces Revolutionary Microchip

New chip to provide more affordable alternative for veterinarians and animal shelters


Raleigh, NCIn its continuing effort to ensure the safety of all of America’s pets, the American Kennel Club’s Companion Animal Recovery (AKC CAR) announced today that it is introducing a revolutionary new pet microchip to the market.  The new AKC CAR ID System™ microchip is technologically superior and more affordable than microchips currently on the market.

AKC CAR and Electronic ID Devices, Ltd. (EID) have entered a distribution agreement, where AKC CAR has become the exclusive distributor of TROVAN microchips in the United States companion animal market. TROVAN transponders have been in production and used in a variety of applications since 1991, using the most modern operational and manufacturing technologies available.


The new AKC CAR ID Systemmicrochips are part of the U.S. 125 kHz standard, complying with the installed reader base used for identifying lost microchipped animals in most animal shelters throughout the United States.


 “This new microchip will provide veterinarians, animal shelters, breeders and pet owners an alternative to the more expensive microchips currently being offered in the market,” said Dr. Carmen Battaglia, president and CEO of AKC CAR.  “Our commitment is to increase the number of pets microchipped and enrolled in our recovery service in order to increase the number of lost pets that we recover.”

Through a newly-designed delivery system, the AKC CAR microchip is implanted between the shoulder blades just below the skin of the pet.  The two-piece, patented lancet places the microchip in the pet and then the lancet is simply retracted, leaving the chip in the precise location intended by the veterinarian.  Other applicators actually push the microchip into the skin causing the risk of breakage and imprecise placement. Additionally, the AKC CAR microchip is smaller than other microchips and therefore less likely to migrate. 

The AKC CAR microchip is compatible with the American standard of microchips, meaning that it can be detected by multi-system scanners used in animal shelters and veterinary offices nationwide.


Other reasons to support the new AKC CAR ID System™ include:

·         AKC CAR is the nation’s largest not-for-profit recovery service

·         AKC CAR provides a live operator, 24 hours a day, 365 days a year

·         AKC CAR’s has enrolled over 3.5 million pets and recovered over 320,000

·         AKC CAR’s not-for-profit status ensures a long-term commitment to the pets in the database

·         AKC CAR funds veterinary student scholarships, search and rescue teams, and disaster relief efforts

·         AKC CAR will continue to offer free updates to the pet’s record


With enrollment, every pet owner receives a FREE metal collar tag containing the pet’s microchip number and the AKC CAR recovery hotline 800 number (1-800-252-7894). The tag is a critical part of the recovery process, particularly if the pet is found by an ordinary citizen.


“AKC CAR has worked diligently to identify and distribute a superior microchipping system,” continued Dr. Battaglia.  “We are confident that this new microchip will lead to more and more pet recoveries.”




About AKC Companion Animal Recovery

AKC CAR, an affiliate of the American Kennel Club® and a 501(c)(3) not-for-profit organization, is the largest non-profit recovery service provider in North America. Established in 1995 as a public service to help pet owners reunite with their lost animals via identification and live operators, the organization has enrolled over 3.5 million  companion animals and recovered over 315,000 lost pets.


AKC CAR makes donations annually for veterinary student scholarships, grants for search and rescue teams and donations for natural disaster relief. 


For more information visit, call 1-800-252-7894 or email