NEWS RELEASE Contact:
July 3, 2006 PRStreet, Inc.
For Immediate Release (919) 467-5567
(Cary, NC) – PRStreet, Inc., the Triangle’s award-winning public relations and marketing firm, has added two more prestigious awards to its list of achievements. The firm has been awarded both a gold and silver Sir Walter Raleigh Award from the Raleigh Public Relations Society. The awards were presented at the RPRS annual awards banquet in Raleigh.
“To be recognized and honored by our peers in the public relations industry is truly an honor,” said Graham H. Wilson founder and president of PRStreet, Inc. “Each year, we compete against firms from across North Carolina, so I am especially pleased when PRStreet is recognized by RPRS for its public relations and community relations programs.”
PRStreet’s gold award-winning entry in the Political Communications category was its 2005 campaign for the NC/SC National Association of Theatre Owners. The entry, entitled “Don’t Tax Our Movies,” was a public awareness campaign to inform the public about a proposed increase in the state sales tax on movie tickets. The statewide campaign achieved more than 2.7 million media impressions and nearly $750,000 in earned publicity value. The two-month long program consisted of a proactive media relations/public awareness campaign on television, radio and newspaper. Due to the public response to the campaign the proposed tax was taken out of the North Carolina budget.
PRStreet’s silver award-winning entry in the Promotional Campaigns category was its 2005 campaign for Panera Bread and the Susan G. Komen Breast Cancer Foundation. The entry, entitled “In The Pink: Breast Cancer Awareness Campaign,” was a community relations program designed to publicize October as Breast Cancer Awareness Month and Panera Bread’s pink bagel promotion to benefit the Susan G. Komen Breast Cancer Foundation. The month-long event included a kick-off breakfast with local breast cancer survivors, known as the Pink Ladies arriving in style in a pink Cadillac. Raleigh Police Chief Jane Perlov, a breast cancer survivor, served as honorary chairperson of the campaign. Throughout the month of October, the Pink Ladies made public appearances on behalf of the Susan G. Komen Breast Cancer Foundation and Panera Bread. The campaign achieved more than 2.4 million media impressions and $550,000 in earned publicity value.
The Sir Walter Raleigh Awards are the oldest awards recognizing North Carolina’s public relations industry. The RPRS was founded in 1959.
About PRStreet, Inc.
PRStreet, Inc. is based in Cary, North Carolina and serves a variety of clients throughout the United States. Founded in 1992, the firm represents clients including Communities in Schools of North Carolina, Panera Bread Bakery & Café, Consolidated Theatres, 1st Carolina Properties and Homeland Integrated Security Systems. For more information on PRStreet and its services, visit its website at www.prstreet.com or email firstname.lastname@example.org.